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Who is your customer? Use Case Approach

The who your customer is question is one of the most important in business. Asking it correctly can unlock a lot of value while getting it wrong can lead to disaster. Yet, defining who your customer is can be surprisingly tricky. Even companies with decades of...

Do your digital branding right!

Failing to do digital branding can hurt your business. So, this week we’re taking a look at the basics of building and maintaining a successful digital brand. For entrepreneurs, creating and maintaining a personal brand will be equally important. When starting a...
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