Does eCommerce work in Zimbabwe?

Yes, it does. Ecommerce is the buying and selling of goods or services on the internet. Many Zimbabweans are selling and buying things online. So why do ecommerce business fail so often? Failure in ecommerce is mostly due to three reasons. First, misunderstanding of what drives ecommerce. Selling convenience is NOT the best idea in Zimbabwe. Second reason is failure to generate a good audience size interested in what you sell. Third, is the failure to plan and implement digital marketing well. Ecommerce should anchored with strong digital marketing, failure to have this in place is to plan failure.