What is SEO? SEO is short for Search Engine Optimization
. SEO is the practice of strategies, procedures, and tactics needed to increase the number of people to a website through high-ranking placement in the search results page of a search engine. Search engines including Google
, and many others.
Why Should I Care About SEO?
The practice of SEO has many direct and indirect benefits to any website owner. Suppose you own a business, here are the benefits you will enjoy by having SEO work done on your website.
Improves website user friendliness
The reports generated by the SEO service provider will cause you to fix your website regards user friendliness. The SEO report, for example, may show that you have very large number of visitors but they are not signing up or buying on your website. This could be caused by the location of the call to action or how it is designed. The action required to fix this problem will result in a more user-friendly website where people can easily take the action you want them to.
Assist growth and help you find new customers
SEO targets to make your website more visible in search engines hence drive more people to your website. This will increase the number of people who are familiar with your services. Eventually, your customers will also increase.
One of the main advantages of SEO is that even strangers become customers. When people search for a service or product you offer and your website gets listed in the results, chances are that they will come to your website. When they have learned about what you have for them, they may buy from you even if they didn’t know about you before searching.
Open new markets
One advantage of SEO is that it’s not limited to any geography. You can start an SEO Campaign to target a geographically faraway market and start having traction and eventually customers from there. In Africa, people use software from USA, UK and all over the world. The owners of this software have not been physically here to sell their products by traditional methods. They just used SEO and many of us have become their customers.
Brand awareness from high rankings
People notice and respect high ranking pages on Google for any product or service. Because of this if you manage to make your website rank high for what you do, even though not all become your customers, they begin seeing you as the go-to place for that product/service. That’s the brand awareness that each business to keep the business running well.
You are often disappointed when you try to look for a business online and not find it. How many of your customers are disappointed by your business? Well, they find me! Good for you, but we are talking about you getting listed for your products/services and not your company name. There is a big difference there!
Because so many businesses are not aware of the tremendous power in SEO, those who do it are worlds ahead of their competition. In Zimbabwe, even big IT and telecoms companies do not have traction in SEO. That means this is an open door for the small to medium organisation to gain much visibility online.
So what now?
To get all the above advantages and more from SEO, you need to make sure your website is well optimised for Search engines. I can help you determine that and also show you which words you need to rank for in preparation for the full SEO service. You will need to learn more about SEO to make the right choices along the way.
Do you need SEO services for your business website? Check out SEO services in Zimbabwe here.