Websites are supposed to generate business. Your website must bring in new business and that is I want to your show you how that can be done. There are some features that will make it easy for your website to start generating business for you in a way you can prove the Return on Investment (ROI). Let’s get started.Read More
It’s a success strategy to have multiple streams of income. In the same way, having multiple streams of customers brings high stability for a business. A business which relies on one source of customers is not yet established.
One great channel of customers acquisition which can bring qualified people who are out of your network is the Internet. I have seen how the internet creates a level ground for businesses of different sizes and financial power. Anyone with time to learn the ropes for using the internet as a customer acquisition channel will benefit from it. Continue reading “Want Strong Internet Presence? What to do”Read More
Domain Name Registration in Zimbabwe – 8 things to consider before choosing a domain name and an extension
Often people use their preferences, likes and dislike to choose a domain name for their business, personal or corporate brand. Unknown to many, just like baby names can affect their esteem in their community, your domain name can be disturbing to your future efforts to market the business using the website.
What is a domain name? For everyday people, a domain name is a name used to address your website, Continue reading “Domain Name Registration in Zimbabwe – 8 things to consider before choosing a domain name and an extension”Read More
What’s the use of a great website when no one gets to see it? The conversion rates of websites are very low generally with the 2-5% conversion rate considered to be health on the market. A conversion is recorded when a user has taken a desired action on the website, for example, signing up for a newsletter.
Considering these low conversion rate percentages, if your website is going to drive much business, you need a very high number of visitors to come to the website. The more traffic your website has at the same conversion rate of 2-5%, the clients you will end up having. This is what makes the subject of driving traffic to your website very important Continue reading “Website Traffic Boosters: 50 Proven In-depth Ways to Increase Website Visitors – Part 1”Read More
When you want to grow your business but do not know what to do. Usually, businesses grow when they are reaching more people interested in what they offer at a profitable cost.
SEO is short for Search Engine Optimization. It’s defined as the techniques and strategies used to gain high ranking in Search Engines (Google and Bing) for specific keywords so as to get more people coming from the website.
Search engine optimization (SEO) is something many marketers in Africa do not value or consider important. In fact, digital marketing is something that is done only by ‘tech savvy’ people now. Continue reading “Six Signs You Need To Invest in SEO”Read More
Let’s face it, we now live in an internet based world and if you want to get better, you need to utilize everything at your disposal to grow your business. Your business needs an edge over the competition, a 24/7 marketing machine and I am here to show you how you can grow your business through Search Engine Optimization.
Now SEO will be useful only if you have a website so for this article, we’re going to assume you have one. However, incase you don’t, here’s an article to help you get started. Continue reading “How SEO grows local based businesses”Read More
How sad it is for the advertiser to drive so many people to your brand or product but get so little out of it? Is it that your product or brand is not good? Or those people are just not interested? Well, the reason for this article is to show one of the areas where advertisers lose potential clients to their brands, products or services.
I have to listen to Star FM Zimbabwe many times on my way to work that between 6:30 and 8 am. This is prime time for adverts and promoted programs. The advert I want to focus on here is Continue reading “Maximising Radio Adverts using SEO: Commentary with Real Example”Read More
‘The whole idea of making more business from a website is a hoax!’, said the angry marketing director.
That was in the board room when a web design company was making a sales pitch. There was silence and my friend was almost paralyzed.
A follow-up question came, ‘Why is it that we have not experienced the ROI you guys talk about when you are looking for business? You are just making money for yourselves with these expensive websites!’ Continue reading “Importance of SEO In Marketing”Read More
We cannot have a one-answer-suits-all for this question. With experience, it is possible to create a website in a few hours using a page builder tool or a theme if you are CMS like WordPress. There are a number of factors that determine how long it takes to create a website. Here are some Continue reading “How Long Does It Take To Create A Website?”Read More
80% of buyers do research before they make a purchase decision. The research can be asking a friend or consultant but most likely a Google search.
Many of our clients ask this question, how can I rank higher on Google? That’s exactly what we are here to clarify. There are many ranking factors that big search engines like Google use. So, the aim of anyone who wants to rank higher is to find out what these are and align your website as required. Continue reading “How to Rank higher on Google in Zimbabwe”Read More
‘We have over 250 000 email subscribers in our list’ you will hear them saying.
There are several players in the market now offering to send your online flier blast to thousands of people. Paying to send your digital flyer to thousands of potential clients intrigues many business owners. I am, here to shed some light into these services.
My goal is sore to educate you about how email marketing works. Continue reading “Avoid wasting money on Paid Email-list marketing services”Read More
Having online communities of people interested in what you do around your business will significantly reduce the cost of advertising over time. This is because normally it should be very cheap if not free to reach your community. Am sure as a business you would like to reduce your costs over time.
I want to show you why you need to build communities around your business. This will make you reach more people easily over time. And in the following posts, I will show you how you can build your website to do that. I will also share with other free and paid alternatives for building communities for your business. Continue reading “Online Communities: Five Reasons Why They Are Good For Your Business”Read More
Many marketing professionals cannot answer statistical questions about their websites with confidence. “So how many visitors did we have last month?”. The responses are normally filled with guess and exaggerations. Google analytics will give you all the insights you need.
I want you to be able to know the true statistics around your website. How many people click to your website from Facebook, Twitter and other social media platforms? Continue reading “Five Things You Avoid By Using Google Analytics On Your Website.”Read More
Yes, it’s true that the world is going digital and the way we were doing things five years ago has changed. This may be why you want to start a website of your own.
The fact that everyone has a computer, internet connection and can put up something online doesn’t mean that you need to ignore experts. Every area has people who know far above the general concepts. It’s true you can make a website in a few clicks but will it be useful?
I want to show you how you can create a website for your business. Continue reading “Create a Website – Ultimate Guide for Business Websites”Read More
What is SEO? SEO is short for Search Engine Optimization. SEO is the practice of strategies, procedures, and tactics needed to increase the number of people to a website through high-ranking placement in the search results page of a search engine. Search engines including Google, Bing, Yahoo, and many others.
Why Should I Care About SEO?Read More
You need to know what to ask the right questions that will help you to tell the best web designer. The questions you ask can be technical, relational or business oriented. These are all areas you need to rate a designer or agency before engaging them on your project. By the end of this article, you will have a good number of questions to ask that will reveal hidden things about your designer. Continue reading “Questions To Ask Your Website Designer For Profitable Projects”Read More
In his book, ‘Don’t make me think’, Steve Krug emphasized on the issue of trying to make our users think as little as possible. His point cannot be emphasized enough. Our users shouldn’t have a hard time figuring out where they are, where they should go and basically, what exactly do you have for them on your website that they need. How much you make your users think, could reciprocate to how many users you are going to lose in the process. It is a well a researched fact that users only have a window between 1 and 2 seconds before they can decide whether to stay or leave. Below are some of the techniques you can use to up your game in as much as your users’ experience interacting with your site is concerned. Continue reading “Web Design: Six Things to make a Website Magnetic”Read More
Hundreds of domain names are registered weekly in Zimbabwe. Many website designers are busy creating a website for businesses from varied industries with different sizes. But are these websites relevant to the businesses? How can you tell? Did you get what you wanted from the investment in the website?
But are these websites relevant to the businesses they are created to represent? How can you tell whether your website is useful or not? Did you get what you wanted from the investment in the website? Continue reading “Measuring Website Success – Take charge of your Business!”Read More
1. Strategic Planning
Without a plan, it is certain that the website project will not fully benefit the company compared to it’s potential. It’s important to have strategies in place before we move into action. The reason many web based projects fail is that it is easy to make a website than to plan a for a successful one. Continue reading “Web Design: Preparation Steps”Read More
Web design in Zimbabwe has often been criticised for being substandard when compared to the international community. This view prevailed strongly in the recent years. Many businesses have taken their web design projects elsewhere in the world seeking for better quality work. The truth is that this has changed drastically in the past two years. I will show you why I am making such a bold statement. Continue reading “Web Design in Zimbabwe”Read More
When businesses first started using the websites for marketing, the goals were simple. At the time, information on the website was a second thought since simply having a website was enough to put a business ahead of its competition. As the Internet has grown, however, so has the number of competitors and the expectations of consumers who using the Internet for shopping and information. For modern website owners, it is important that a website is geared toward satisfying consumer expectations for engaging, high-quality content and functionality that make e-commerce simple. This write-up will focus on five ways that business owners can use the content to make their websites more than just another website. Continue reading “How To Improve Your Website in 2017”Read More
Choosing a domain name is the same as choosing a company name — a lot of thought and consideration are required. Your domain name is your identity on the web; the best is to choose a name that not only fits your business but is also easy to find and promote. Continue reading “How to Choose a domain name”Read More
The cost of website design is something that cannot be generalized because:
- Though they can be categorized, websites are rarely identical or the same, so designers are forced to quote each client differently.
- The value that website designers give to their time is different. Someone may charge $10 per hour while another charges $125 for the same length of time. Guess you will get the impression of the differences in quality assumed by the price differences. That is often the case.
- The number and size of jobs the designer has. When designers are very busy they oft use price to filter off a certain type of clients. Surprisingly clients who negotiate the most are the fussiest, difficult and they tend to behave as if they are the only client.
Even though some companies claim to have ready made website packages, the commonest problem with them is that they lack business logic. There is need to tailor every business website so that it can achieve the business goals and objective it is being created for.Read More
Here are web design tips collected over seven years of designing working business websites in Zimbabwe. Following these simple guidelines will make your website a profitable business tool.
You wouldn’t want to scare away visitors to your website by having misplaced designs or wrongly targeted elements. Most websites have big figures for hits and visits but very little business because of many reasons including Continue reading “Web Design Tips”Read More
Your website could be the only chance that many people get to interact with your business. It is important that a website represent you in the best possible way. As a website designer and developer, I oft hear people saying that they want a professional website. I have found out that this particular requirement is what causes a lot of problems between the designer and the client. Continue reading “Design a professional website”Read More
After designing your first website you probably want to know make it go live on the internet. Here are quick steps you can successfully. Continue reading “Steps to get a website online”Read More
There is a difference between a blog and website. There much strategic thinking needed to create a blog but much more for a business website. A business website is supposed to become an asset over time. There must be business growth which anchored by the website. Continue reading “Steps to Create a Website for a Business”Read More