Domain Name Registration in Zimbabwe – 8 things to consider before choosing a domain name and an extension
Often people use their preferences, likes and dislike to choose a domain name for their business, personal or corporate brand. Unknown to many, just like baby names can affect their esteem in their community, your domain name can be disturbing to your future efforts to market the business using the website.
What is a domain name? For everyday people, a domain name is a name used to address your website, Continue reading “Domain Name Registration in Zimbabwe – 8 things to consider before choosing a domain name and an extension”Read More
What’s the use of a great website when no one gets to see it? The conversion rates of websites are very low generally with the 2-5% conversion rate considered to be health on the market. A conversion is recorded when a user has taken a desired action on the website, for example, signing up for a newsletter.
Considering these low conversion rate percentages, if your website is going to drive much business, you need a very high number of visitors to come to the website. The more traffic your website has at the same conversion rate of 2-5%, the clients you will end up having. This is what makes the subject of driving traffic to your website very important Continue reading “Website Traffic Boosters: 50 Proven In-depth Ways to Increase Website Visitors – Part 1”Read More
When you want to grow your business but do not know what to do. Usually, businesses grow when they are reaching more people interested in what they offer at a profitable cost.
SEO is short for Search Engine Optimization. It’s defined as the techniques and strategies used to gain high ranking in Search Engines (Google and Bing) for specific keywords so as to get more people coming from the website.
Search engine optimization (SEO) is something many marketers in Africa do not value or consider important. In fact, digital marketing is something that is done only by ‘tech savvy’ people now. Continue reading “Six Signs You Need To Invest in SEO“Read More
Let’s face it, we now live in an internet based world and if you want to get better, you need to utilize everything at your disposal to grow your business. Your business needs an edge over the competition, a 24/7 marketing machine and I am here to show you how you can grow your business through Search Engine Optimization.
Now SEO will be useful only if you have a website so for this article, we’re going to assume you have one. However, incase you don’t, here’s an article to help you get started. Continue reading “How SEO grows local based businesses”Read More
How sad it is for the advertiser to drive so many people to your brand or product but get so little out of it? Is it that your product or brand is not good? Or those people are just not interested? Well, the reason for this article is to show one of the areas where advertisers lose potential clients to their brands, products or services.
I have to listen to Star FM Zimbabwe many times on my way to work that between 6:30 and 8 am. This is prime time for adverts and promoted programs. The advert I want to focus on here is Continue reading “Maximising Radio Adverts using SEO: Commentary with Real Example”Read More
‘The whole idea of making more business from a website is a hoax!’, said the angry marketing director.
That was in the board room when a web design company was making a sales pitch. There was silence and my friend was almost paralyzed.
A follow-up question came, ‘Why is it that we have not experienced the ROI you guys talk about when you are looking for business? You are just making money for yourselves with these expensive websites!’ Continue reading “Importance of SEO In Marketing”Read More
80% of buyers do research before they make a purchase decision. The research can be asking a friend or consultant but most likely a Google search.
Many of our clients ask this question, how can I rank higher on Google? That’s exactly what we are here to clarify. There are many ranking factors that big search engines like Google use. So, the aim of anyone who wants to rank higher is to find out what these are and align your website as required. Continue reading “How to Rank higher on Google in Zimbabwe”Read More
Many marketing professionals cannot answer statistical questions about their websites with confidence. “So how many visitors did we have last month?”. The responses are normally filled with guess and exaggerations. Google analytics will give you all the insights you need.
I want you to be able to know the true statistics around your website. How many people click to your website from Facebook, Twitter and other social media platforms? Continue reading “Five Things You Avoid By Using Google Analytics On Your Website.”Read More
What is SEO? SEO is short for Search Engine Optimization. SEO is the practice of strategies, procedures, and tactics needed to increase the number of people to a website through high-ranking placement in the search results page of a search engine. Search engines including Google, Bing, Yahoo, and many others.
Why Should I Care About SEO?Read More
You need to know what to ask the right questions that will help you to tell the best web designer. The questions you ask can be technical, relational or business oriented. These are all areas you need to rate a designer or agency before engaging them on your project. By the end of this article, you will have a good number of questions to ask that will reveal hidden things about your designer. Continue reading “Questions To Ask Your Website Designer For Profitable Projects”Read More
Hundreds of domain names are registered weekly in Zimbabwe. Many website designers are busy creating a website for businesses from varied industries with different sizes. But are these websites relevant to the businesses? How can you tell? Did you get what you wanted from the investment in the website?
But are these websites relevant to the businesses they are created to represent? How can you tell whether your website is useful or not? Did you get what you wanted from the investment in the website? Continue reading “Measuring Website Success – Take charge of your Business!”Read More
When businesses first started using the websites for marketing, the goals were simple. At the time, information on the website was a second thought since simply having a website was enough to put a business ahead of its competition. As the Internet has grown, however, so has the number of competitors and the expectations of consumers who using the Internet for shopping and information. For modern website owners, it is important that a website is geared toward satisfying consumer expectations for engaging, high-quality content and functionality that make e-commerce simple. This write-up will focus on five ways that business owners can use the content to make their websites more than just another website. Continue reading “How To Improve Your Website in 2017”Read More
Choosing a domain name is the same as choosing a company name — a lot of thought and consideration are required. Your domain name is your identity on the web; the best is to choose a name that not only fits your business but is also easy to find and promote. Continue reading “How to Choose a domain name“Read More
The cost of website design is something that cannot be generalized because:
- Though they can be categorized, websites are rarely identical or the same, so designers are forced to quote each client differently.
- The value that website designers give to their time is different. Someone may charge $10 per hour while another charges $125 for the same length of time. Guess you will get the impression of the differences in quality assumed by the price differences. That is often the case.
- The number and size of jobs the designer has. When designers are very busy they oft use price to filter off a certain type of clients. Surprisingly clients who negotiate the most are the fussiest, difficult and they tend to behave as if they are the only client.
Even though some companies claim to have ready made website packages, the commonest problem with them is that they lack business logic. There is need to tailor every business website so that it can achieve the business goals and objective it is being created for.Read More
Your website could be the only chance that many people get to interact with your business. It is important that a website represent you in the best possible way. As a website designer and developer, I oft hear people saying that they want a professional website. I have found out that this particular requirement is what causes a lot of problems between the designer and the client. Continue reading “Design a professional website”Read More