Six Signs You Need To Invest in SEO

When you want to grow your business but do not know what to do. Usually, businesses grow when they are reaching more people interested in what they offer at a profitable cost.

SEO is short for Search Engine Optimization. It’s defined as the techniques and strategies used to gain high ranking in Search Engines (Google and Bing) for specific keywords so as to get more people coming from the website.

Search engine optimization (SEO) is something many marketers in Africa do not value or consider important. In fact, digital marketing is something that is done only by ‘tech savvy’ people now. Continue reading “Six Signs You Need To Invest in SEO

Read More

How to Rank higher on Google in Zimbabwe

80% of buyers do research before they make a purchase decision. The research can be asking a friend or consultant but most likely a Google search.

Many of our clients ask this question, how can I rank higher on Google? That’s exactly what we are here to clarify. There are many ranking factors that big search engines like Google use. So, the aim of anyone who wants to rank higher is to find out what these are and align your website as required. Continue reading “How to Rank higher on Google in Zimbabwe”

Read More

Avoid wasting money on Paid Email-list marketing services

‘We have over 250 000 email subscribers in our list’ you will hear them saying.

There are several players in the market now offering to send your online flier blast to thousands of people. Paying to send your digital flyer to thousands of potential clients intrigues many business owners. I am, here to shed some light into these services.

My goal is sore to educate you about how email marketing works. Continue reading “Avoid wasting money on Paid Email-list marketing services”

Read More

Five Things You Avoid By Using Google Analytics On Your Website.

Many marketing professionals cannot answer statistical questions about their websites with confidence. “So how many visitors did we have last month?”. The responses are normally filled with guess and exaggerations. Google analytics will give you all the insights you need.

I want you to be able to know the true statistics around your website. How many people click to your website from Facebook, Twitter and other social media platforms? Continue reading “Five Things You Avoid By Using Google Analytics On Your Website.”

Read More

What is SEO?

What is SEO? SEO is short for Search Engine Optimization. SEO is the practice of strategies, procedures, and tactics needed to increase the number of people to a website through high-ranking placement in the search results page of a search engine. Search engines including Google, Bing, Yahoo, and many others.

Why Should I Care About SEO?

Continue reading “What is SEO?”

Read More