Let’s face it, we now live in an internet based world and if you want to get better, you need to utilize everything at your disposal to grow your business. Your business needs an edge over the competition, a 24/7 marketing machine and I am here to show you how you can grow your business through Search Engine Optimization.
Now SEO will be useful only if you have a website so for this article, we’re going to assume you have one. However, incase you don’t, here’s an article to help you get started.
SEO is short for search engine optimization which is the process of making websites more friendly to search engines like Google or Bing so that they can be indexed and made visible when people search for terms related to the website.
Here are 3 ways to grow your business:
SEO Increase brand awareness and credibility
A while ago, I went on Google to look for shops that sell bicycles and to my surprise, there was not a single website for any shops showing up on Google. Now does that mean that there are no shops that sell bicycles in Harare? Of course not, it just means that they’re not visible on the internet.
A website is of no value if it just exists and no-one sees it. Fortunately this is where SEO comes to the rescue. SEO allows your site to be indexed, ranked and found when people search for it.
This increases brand awareness because more people will be able to reach your business, interact with it and easily tell others about it through social media. The more people know about your brand, the more sales you’ll make and your business will grow.
I don’t know about you but I trust businesses that show up on Google more than those that don’t. This is simply because it tells me that they’re serious about their business since they made it so easier for me to reach them. Besides who doesn’t trust Google?
Businesses that show up on Google also appear more credible. A credible and trusted business has a higher lead to sale conversion rate and the more sales your business makes, the more it grows.
Get good returns on your investments
Referring back to my hunt for a bicycle, my search term was “bicycle shops in Harare”. Now that’s very specific and as a business you can leverage this to your advantage through SEO.
SEO allows you to specifically target certain words or phrases and this makes sure that your website will only show up for those phrases. What more could you want than to have a chance to market to people who are looking for exactly what you are selling?
Since SEO is specific, it ensures that your sales will increase and the business will grow because of the increase in conversion rate.
Furthermore, the benefits of SEO are long term. This means even if you stop continual SEO, you’ll continue benefiting from the past efforts. And this good ROI will ensure that your business will continue growing over time.
Gain trackable and quantifiable data of your customers
SEO gives you the opportunity to gather data about your customers and track trends.
Such data can be in the form of:
- What times of the day do people search for your services
- Which seasons of the year are people looking for your services the most
- Demographics, age, gender and location of your customers
- Which products/services do people look for the most
All the data combined can help you paint a good picture of the areas which your business needs to improve on in order to grow. Since the data can be constantly monitored, this helps you as a business owner to grow your business by making good decisions on when to launch marketing campaigns or introduce new services/products.
You can grow your business by increasing brand awareness and credibility, gaining insights on your customers and making good business decisions based on that data, and by getting a good return on your investments. A simple step to effectively and efficiently do that is to consider SEO in your business strategy.