How to Choose a domain name
Choosing a domain name
is the same as choosing a company name — a lot of thought and consideration are required. Your domain name
is your identity on the web; the best is to choose a name that not only fits your business but is also easy to find and promote.
Steps to Choosing a domain name – Zimbabwe
Here are suggested steps to help you pick the perfect domain name
Easily typed domain
Finding a domain name
that’s easy to type is critical to online success. Using slang (like u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
Keep it short
Long and complex domain name
s risk losing customers when they mistype or misspell it. Short and simple is the way to go.
Use of keywords
Try using keywords that describe your business and the services you offer. For example, if you’re an auto parts business dealer, you may want to register autoparts.com or autodealer.com. The idea is to include the keywords that people enter when searching for your products or services. This helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
TARGET YOUR AREA
If your business is local, consider including your city or country in your domain name
to make it easy for local customers to find and remember. Example: Harareautodealer.com.
AVOID NUMBERS AND HYPHENS
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain
, register the different variations to be safe. All the variations should all point to one domain
There are millions of registered domain name
s, so having a domain
that’s catchy and easily memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
Got a great idea for a domain
? Register your name today and put a website out there before someone else beats you to it.
Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain
USE AN APPROPRIATE DOMAIN NAME EXTENSION
Extensions are suffixes, such as .com , co.zw or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension
is far and away the most popular, but it can be tough to get a short and memorable .com domain name
because it’s been around for very long.
A bevy of new generic top-level domain
s — like .photography, .cars and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:
.co.zw: an abbreviation for company and commerce from Zimbabwe.
.info : informational sites.
.net: technical, Internet infrastructure sites.
.org: non-commercial organizations and nonprofits.
.biz: business or commercial use, like e-commerce sites.
.me: blogs, resumes or personal sites.
Pro tip: You don’t need to build a website for every domain
. Just forward any additional domain
s to your primary website.
PROTECT AND BUILD YOUR BRAND
To protect your brand, you should purchase various domain extensions
, as well as misspelled versions of your domain name
. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Domain names sell quickly. Thankfully, they’re also inexpensive, so register your favorite domain name
s as soon as possible. If you’re having trouble finding an available name, some domain
registrars like this one
will suggest alternate names during your domain
search to help you find the perfect domain name
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