Want Strong Internet Presence? What to do

It’s a success strategy to have multiple streams of income. In the same way, having multiple streams of customers brings high stability for a business. A business which relies on one source of customers is not yet established.

One great channel of customers acquisition which can bring qualified people who are out of your network is the Internet. I have seen how the internet creates a level ground for businesses of different sizes and financial power. Anyone with time to learn the ropes for using the internet as a customer acquisition channel will benefit from it. Continue reading “Want Strong Internet Presence? What to do”

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Website Traffic Boosters: 50 Proven In-depth Ways to Increase Website Visitors – Part 1

What’s the use of a great website when no one gets to see it? The conversion rates of websites are very low generally with the 2-5% conversion rate considered to be health on the market. A conversion is recorded when a user has taken a desired action on the website, for example, signing up for a newsletter.

Considering these low conversion rate percentages, if your website is going to drive much business, you need a very high number of visitors to come to the website. The more traffic your website has at the same conversion rate of 2-5%, the clients you will end up having. This is what makes the subject of driving traffic to your website very important Continue reading “Website Traffic Boosters: 50 Proven In-depth Ways to Increase Website Visitors – Part 1”

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The Relevance of Search Engine Optimization in Business – Video

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Six Signs You Need To Invest in SEO

When you want to grow your business but do not know what to do. Usually, businesses grow when they are reaching more people interested in what they offer at a profitable cost.

SEO is short for Search Engine Optimization. It’s defined as the techniques and strategies used to gain high ranking in Search Engines (Google and Bing) for specific keywords so as to get more people coming from the website.

Search engine optimization (SEO) is something many marketers in Africa do not value or consider important. In fact, digital marketing is something that is done only by ‘tech savvy’ people now. Continue reading “Six Signs You Need To Invest in SEO

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How SEO grows local based businesses

Let’s face it, we now live in an internet based world and if you want to get better, you need to utilize everything at your disposal to grow your business. Your business needs an edge over the competition, a 24/7 marketing machine and I am here to show you how you can grow your business through Search Engine Optimization.

Now SEO will be useful only if you have a website so for this article, we’re going to assume you have one. However, incase you don’t, here’s an article to help you get started. Continue reading “How SEO grows local based businesses”

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Maximising Radio Adverts using SEO: Commentary with Real Example

How sad it is for the advertiser to drive so many people to your brand or product but get so little out of it? Is it that your product or brand is not good? Or those people are just not interested? Well, the reason for this article is to show one of the areas where advertisers lose potential clients to their brands, products or services.

I have to listen to Star FM Zimbabwe many times on my way to work that between 6:30 and 8 am. This is prime time for adverts and promoted programs. The advert I want to focus on here is Continue reading “Maximising Radio Adverts using SEO: Commentary with Real Example”

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Importance of SEO In Marketing

‘The whole idea of making more business from a website is a hoax!’, said the angry marketing director.

That was in the board room when a web design company was making a sales pitch. There was silence and my friend was almost paralyzed.

A follow-up question came, ‘Why is it that we have not experienced the ROI you guys talk about when you are looking for business? You are just making money for yourselves with these expensive websites!’ Continue reading “Importance of SEO In Marketing”

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How to Rank higher on Google in Zimbabwe

80% of buyers do research before they make a purchase decision. The research can be asking a friend or consultant but most likely a Google search.

Many of our clients ask this question, how can I rank higher on Google? That’s exactly what we are here to clarify. There are many ranking factors that big search engines like Google use. So, the aim of anyone who wants to rank higher is to find out what these are and align your website as required. Continue reading “How to Rank higher on Google in Zimbabwe”

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Five Things You Avoid By Using Google Analytics On Your Website.

Many marketing professionals cannot answer statistical questions about their websites with confidence. “So how many visitors did we have last month?”. The responses are normally filled with guess and exaggerations. Google analytics will give you all the insights you need.

I want you to be able to know the true statistics around your website. How many people click to your website from Facebook, Twitter and other social media platforms? Continue reading “Five Things You Avoid By Using Google Analytics On Your Website.”

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What is SEO?

What is SEO? SEO is short for Search Engine Optimization. SEO is the practice of strategies, procedures, and tactics needed to increase the number of people to a website through high-ranking placement in the search results page of a search engine. Search engines including Google, Bing, Yahoo, and many others.

Why Should I Care About SEO?

Continue reading “What is SEO?”

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