WhatsApp for Business: Guide for converting customers.
The Role of WhatsApp in the Simple Digital Presence Plan WhatsApp is a great way to get customers to interact with your business on a deeper level than just liking or sharing posts. It allows customers to communicate directly with you, which can lead to more sales and...
Social Media Marketing in Zimbabwe: Complete Guide
What Is Social Media Marketing (SMM) Social media marketing is the process of using online platforms like Facebook, Twitter, LinkedIn, and YouTube (social media channels) to build relationships and interact with potential and current customers. SMM is a form of...
Who is your customer? Use Case Approach
The who your customer is question is one of the most important in business. Asking it correctly can unlock a lot of value while getting it wrong can lead to disaster. Yet, defining who your customer is can be surprisingly tricky. Even companies with decades of...
Do your digital branding right!
Failing to do digital branding can hurt your business. So, this week we're taking a look at the basics of building and maintaining a successful digital brand. For entrepreneurs, creating and maintaining a personal brand will be equally important. When starting a...
What You Need to Start Your Marketing From Scratch: The Simple Digital Presence Plan
Marketing doesn't need to be complicated to have an immediate impact on your sales. Digital marketing can be one of the most powerful ways that businesses use, but it can also be complex, or even intimidating to newer business owners. But if you start simple and work...
Domain Name Registration: Choosing The Perfect Business Domain Name
Choosing the right domain name for your business can be tricky. This article will help you with domain registration Zimbabwe. You want a name that is unique, easy to remember, and accurately reflects what your business does. But with so many choices out there, how do...
New 5 Step Digital Marketing Framework for Business
This digital marketing framework aims to help you get results from the digital marketing activities you are engaged in. Most people waste time and resources by engaging in digital marketing without a clear picture of what they want to achieve and how they will do it. ...
What is Digital Marketing?
Digital marketing is an effort to reach potential and current customers through digital channels like social media, search engines and websites. Digital marketing is any marketing done using digital channels. Any efforts to generate business leads, sales or brand...
How does SEO work?
To understand how SEO works, it’s important to understand how search engines work in gathering and ranking information from different website. There is a need also to understand people use search engines to find information. Fusing the two brings the perfect answers...
How does eCommerce work?
In short, eCommerce works by accepting orders and money over the internet from customers and then deliver the product or service. Ecommerce is possible through the help of an online platform or website. The eCommerce platform will handle the orders, transactions and...
Why Facebook Advertising?
We’ve all seen those Facebook posts with a “sponsored” label on them in your feed. Ever wondered if they work? They can be pretty annoying at times, as can be all marketing material but from a business standpoint, you should view them quite differently. So how do...
Why you should use Google my Business
Adding your business to Google My Business can seem redundant. After all, you already have a contact page, a listed address, a phone number. Google knows how to crawl your site and list that information without you having to lift a finger. What more could you need out...
What is Google my Business?
Google My Business (or GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results. We all know Google, and how it has its fingers in every part of the online pie, but what is Google My Business?...
What is eCommerce
What is eCommerce? Ecommerce can be defined as the buying and selling of products and services on the internet. Ecommerce also includes the financial transactions and data exchanges required to make buying and selling completely. Is eCommerce business? Ebusiness...